In November 2018 discussions began with Mark Shami, Owner and Founder of Jewelry and Accessories company The M Jewelers to collaborate on an original jewelry design of mine. The idea was to include my “pool ball” pendant design into his already existing rotation of customizable pieces, as a brand new customizable option.
I would allow the world to make my original design their own, with a portion of the proceeds that came from the sale of the collaboration to be donated to the CF Foundation. Concepting began and general mocks were created with The M Jewelers youthful demographic in mind.
The result was a billiards centric short form video that would be distributed through various socials which will be completed and launch in the early of 2022. Below are some rough cuts of what was imagined.